Bank has records of its client's behaviour from the mobile application and from the Internet Banking. However, as for the public web, the bank did not know about potential interest in products and the bank did not determine client's identity while they were browsing bank's product pages. Thus, the bank had been losing a large amount of potential business from its clients.
On the product page, the bank customers calculate the value of the loan repayment or compare credit cards.
Adalytics (which is the OEM version of Exponea Experience Cloud) has been deployed on the bank's website and it enables:
All Adalytics projects are being done in a very agile manner. Hence the provided solution could deliver results after a few weeks while the implementation process is done in a few days.
One of the most important aspects of selecting Adalytics online campaign tool was the speed at which Adalytics could be deployed on the bank's website. At the same time, a month after launching telesales campaigns we were able to cover almost all the costs of the pilot project.
After identifying visitors based on behaviour on the public web, we started with personalized campaigns through the call center and personal bankers. Campaigns targeted to clients who browsed these
The success of the project was thanks to excellent cooperation on the banks side which allowed us to integrate Adalytics into its website, to identify visitors and to launch campaigns in a short period of time. The solution has brought the required increase in online sales and display of customized offers to clients.
Adastra has long-time experience with the integration of campaign systems in the banking sector. Our clients are the largest banks and telecommunications companies from many countries.