Case studies / Adastra

Ceske drahy (Czech Railways) segments and targets its customers using Adastra Campaign Management

Czech Railways has decided to step away from the blanket distribution of untargeted campaigns to a large number of customers, and has chosen instead to take a targeted approach using customer segmentation.

Mastercard

Mastercard uses Adastra’s solution to address clients registered for the Priceless Specials program

Mastercard implements and manages campaigns for the Priceless Specials loyalty program using Adastra’s Campaign Management. It has reduced the time of campaigns preparation from weeks to hours; simplified processes, improved reporting on results.

Česká televize

Czech Television has made its reporting more effective with a new data warehouse built by Adastra

Modernizing the data warehouse, which took place in 2019, has enabled ČT analysts to prepare reports flexibly – quickly, easily and consistently.

Kooperativa

Kooperativa and ČPP built a new data warehouse with Adastra while maintaining business continuity

The new solution reduced the data update time in DWH six times. It was put into operation a year earlier than originally planned.

Major Czech Internet Provider

Building a new Big Data platform processing tens of billions of data every day? With Adastra done in 3 months !

A major Czech Internet service provider stores operational network data on a Big Data platform that Adastra built in 3 months

T-Mobile

T-Mobile improves customers’ buying experience using digital scenarios from Adastra

Modern businesses cannot do without modern technology. These days, customers, especially younger generations, expect innovative solutions, personalized offers, and the luxury of high customer comfort. This is what engages their interest and convinces them

Great clients who move us forward

Customs Administration of the Czech Republic

Financial Administration of the Czech Republic