Case studies / Adastra

Adastra Group uses FinReCo for financial reporting and controlling

Thanks to FinReCo, the Adastra Group CFO closes monthly reporting in under 2 hours. Data in FinReCo are updated every 15 minutes, so they are the single source of truth for all financial information. Deploying FinReCo across the group took 9 months.

České dráhy

Ceske drahy (Czech Railways) segments and targets its customers using Adastra Campaign Management

Czech Railways has decided to step away from the blanket distribution of untargeted campaigns to a large number of customers, and has chosen instead to take a targeted approach using customer segmentation.

Mastercard

Mastercard uses Adastra’s solution to address clients registered for the Priceless Specials program

Mastercard implements and manages campaigns for the Priceless Specials loyalty program using Adastra’s Campaign Management. It has reduced the time of campaigns preparation from weeks to hours; simplified processes, improved reporting on results.

Česká televize