Adastra Campaign Management allows you to focus on marketing activities to build better relationships with customers, increase customer loyalty and satisfaction, reduce churn and promote cross-selling and up-selling.
Key business benefits:
Campaign Management is a key for every modern company's marketing strategy.
The people who work with Campaign Management are mostly from the creative team in the marketing department, though some organizations use the CM tool to support the recovery process as well.
An ideal CM system can be broken down into the following
Creating a campaign
Preparing the address list
Launching the campaign
Setting up Communication Channels
Reporting and evaluation:
Advanced Campaign Management tools include extra modules to enhance and
support the financial benefits of the entire operation.
Possible CM extensions:
A system of the same name was developed within the EPOZ project to replace the old PES system (which was saved and shut down) fully. An extensive and sophisticated data migration from various data sources, including distributed and locally managed DB, had to be carried out to ensure a successful implementation. Adastra’s ADMA framework was used…
The bank opted for a new CRM solution. Switching to a new system, however, could not be successful if, at the onset, it lacked all the necessary data stored in the original CRM. For a successful transfer to take place, all required data must be extracted and uploaded into the correct place, on time, and in such a way that all customer requirements…