How would you like to reach out to customers based on their current needs and preferences using clear, relevant and engaging communications? Through the use of personalized,videos you can share your message with customers in an incredibly efficient way.
Video is one of the best ways to attract people and make a strong emotional impression. Forrester claims that a 60-second video is worth 1.8 million words and evidence shows video can help customers internalize and retain relevant information more effectively. Audio-visual communication is the most accessible medium on the internet, evidenced by the immense popularity of YouTube, with over a billion users per month as well as by the explosion of video on social platforms with both Facebook and Snapchat claiming to server ~10 billion video views per day on their platforms.
Personalized videos bring together the power of video with the impact of customized communications, thereby empowering any marketing strategy. It is the new way to communicate: data-driven and engaging.
People remember only 10% of what they read, 20% of what they hear and about 30% of what they see. When you combine these elements in the form of video, suddenly the rate of retention increases to 50%. That's pretty significant when you consider the amount of information companies try to communicate to customers. Idomoo’s technology allows your sales and marketing teams to engage with customers using their preferred method of communication in an easy and scalable way.
What Idomoo Offers
Idomoo represents the new generation of personalized digital marketing for companies that want to communicate with their customers in a unique, friendly and engaging way that stands out and builds their customer's personal connection with their brand.
Idomoo’s purpose-built video rendering engine allows marketers full creative flexibility while deploying their Personalized Video campaigns and their real-time rendering ensures only the most relevant customer data is used to personalize the messages. And for those companies who do not wish to create custom videos for their campaigns, Idomoo offers a series of ready-made master video templates that can be easily customized for any brand or purpose without the hassle of producing new videos.
Integration is as easy as uploading a CSV file or implementing a simple API call for real-time scenarios and videos can be distributed through any channel: email, MMS, SMS, web or mobile.
With Idomoo’s technology, even the story you tell each customer can be personalized: Their cloud rendering engine selects the right sequence of scenes for each customer before populating these scenes with the relevant information, ensuring the messaging is on point for each and every recipient.
Are you interested in our approach and would like to learn more? Contact us any time to arrange a meeting.
Why Choose Idomoo
Using Idomoo’s Personalized Video solutions enables brands to stand out from the noise and engage with their customers on their terms, in a simple and scalable way. Personalized Videos drive results and delight customers. They are the perfect way to engage with customers in the digital world.
Personalized Video can be used across the customer lifecycle, including:
• Acquisitions: Instant offers in real time for prospective customers on your website; product catalogue videos; pre-roll video ads.
• Customer loyalty and retention: customized promotions; special occasions; loyalty benefits; information.
• Upsell / Cross-sell: Customized offers; service renewals; add-on offerings of complementary services.
• Education: Monthly bill videos; explanation of complex services such as the quarterly statement.
• Onboarding: Personalized „welcome“ videos; overview of customer service apps (e-portal, mobile app, order confirmation).
• Social programs: social apps – expand engagement channel mix, overcome CRM boundaries.
Whatever your business goals, odds are that Personalized Video can help.
Idomoo measures how your clients watch the videos and provides campaign reports and analytical outputs. This allows you to learn how many clients watched a video to the end, how many of them watched a video more than once, when the video was viewed amongst other highly relevant outcomes.
Founded in 1857, BBVA is a diversified global financial group providing financial services in 35 countries to 66 million customers. The group is the top bank in Spain and Mexico; has leading franchises in South America and the Sunbelt Region of the U.S.; and is the largest shareholder in the Turkish bank Garanti. Its diversified business focuses on high-growth markets and views technology as a key competitive advantage.
BBVA wanted to encourage its retired customers to maintain or upgrade their plans. In cooperation with Idomoo, a leader in digital marketing, it used personalized video communication in order to position itself as an innovative company.
The campaign saw a 78% increase in retirement conversions in 2015.
Thanks to the success of the retirement savings campaign, BBVA requested two more personal video campaigns for:
After 55 years, Cosmos Holidays, a travel agent specializing in package vacations, came under the wing of Monarch Holidays, an independent UK tour operator providing package holidays, flights and accommodation to UK customers. Monarch offers packages to over 60+ countries and operates from five UK airports. Over 900,000 customers use their services annually.
The challenge was to demonstrate to the loyal customers of Cosmos that Monarch understood them as well as Cosmos always had. The solution was to use all customer data to continue the conversation while inspiring customers to use their services again. 43,000 customers were personally invited to watch their very own video. Monarch brought their holiday memories to life…
Analysing all customer data enabled Monarch to offer its customers the opportunity to create their own travel dreams. By referencing previous points of departure and destinations, prospective customers were also shown three optional destinations recommended by Monarch, complete with personal touches such as their individual weather forecast, special holiday offers, free coffee en route and other attractive ideas. This highly personalised campaign developed by Monarch and Idomoo cut through the mass of communication in the travel industry and placed Monarch at the forefront of choices for travelers.
With respect to national language preferences, campaigns were prepared in 3 languages (Spanish, Catalan, and one with English subtitles).
This effort led to a red-hot response rate and bookings came flying in: