Campaign Management
Have you created hundreds of accurately and effectively targeted campaigns (BTL) this year or only a few print version ones? If you answered „No“ to the second question, this is the ideal time to implement the Campaign Management (CM)
Adastra Campaign Management allows you to focus on marketing activities to build better relationships with customers, increase customer loyalty and satisfaction, reduce churn and promote cross-selling and up-selling.
Key business benefits:
Campaign Management is a key for every modern company's marketing strategy.
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There are 4 main phases of campaigns governed by Campaign Management: Planning, Set-up, Launch, and Evaluation.
Our proven tool
What does a tool providing a complete campaign life cycle look like?
The people who work with Campaign Management are mostly from the creative team in the marketing department, though some organizations use the CM tool to support the recovery process as well.
An ideal CM system can be broken down into the following
steps:
Creating a campaign
Preparing the address list
Launching the campaign
Setting up Communication Channels
Reporting and evaluation:
Administration
Advanced Campaign Management tools include extra modules to enhance and
support the financial benefits of the entire operation.
Possible CM extensions:
Despite unfavorable economic conditions and sluggish consumer credit market, Cetelem is growing, and Adastra has been helping us with that for more than 12 years now.
Case studies
Read the stories of successful projects. In these stories you can find an interesting wisdom of gained experiences and certainly answers to many of your questions.
Prior to ACM implementation in the company, preparing sets of clients to be addressed was done manually. The same process applied to addressing itself and campaign evaluation.
Management of CSOB Pojistovna can now, at any time, measure the performance of its sales force. Data that were once not easily accessible data are now within arm’s reach.
By implementing Campaign Management application, Cetelem secured a user-friendly tool that facilitates efficient communication with its clients.
A system of the same name was developed within the EPOZ project to replace the old PES system (which was saved and shut down) fully. An extensive and sophisticated data migration from various data sources, including distributed and locally managed DB, had to be carried out to ensure a successful implementation. Adastra’s ADMA framework was used…
The bank opted for a new CRM solution. Switching to a new system, however, could not be successful if, at the onset, it lacked all the necessary data stored in the original CRM. For a successful transfer to take place, all required data must be extracted and uploaded into the correct place, on time, and in such a way that all customer requirements…
Team
Our reputation is built on capable people who steer your project
to a successful end. Meet your new team!
