Master data management (MDM) comprises a synoptic set of business proceedings (processes, policies and tools) which centrally and persistently define the key data of an organization (also called Reference data). The objective of MDM is to collect from, and supply to various processes, unique instances of each entity (single version of the truth). Uniqueness in this context is
an aspect of data normalization which eliminates outright redundancy due to collection of instances from dissimilar sources. MDM ensures the consistency, accuracy, stewardship and accountability for the core information of the enterprise, enabling organizations to eliminate endless debates about “who‘s data is right.” We at Adastra are convinced that the Master Data is the most important data in enterprise. On that account we build MDM solutions as organizational and technical system ensuring key
(master) data in the enterprise is:
While Adastra Corporation has focused on data and information management for years and is one of the major players in Business and Customer Intelligence market, it has been offering Master Data Management focused solutions and services even before this market was named and established.
Within the top layer Adastra’s customers find key solutions for:
- telecommunications;
- financial services;
- insurance;
- and others (governance, industry & retail).

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