Adastra Campaign Management is a solution for firms anxious to attract new customers (while retaining existing ones) and those firms seeking innovative ways to promote their products. When marketing activities focus on the prevention of customer churn/attrition, on increasing and managing customer loyalty, and product cross-sell and up-sell, a company can then achieve higher revenues and profits.
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Adastra Campaign Management is a comprehensive system supporting all activities involved in the campaign lifecycle, which consists of these phases:
- Planning
- To plan marketing campaigns in line with marketing objectives and strategies
- To draw up and allocate budgets for individual marketing activities and to plan marketing resources
- To plan campaigns and remark upon them, and to propose communication strategies
- To define objectives and ways of gauging the success of the campaign
- Campaign creation
- To assign a campaign according to an approved plan
- To prepare attributes to define and select target groups
- To identify control groups and optimization rules
- To specify communication scenarios
- Campaign run
- To identify and optimize target groups
- To launch campaign according to communication scenario
- To monitor and review running campaigns
- Evaluation
- To collect data and prepare campaign assessment
- To evaluate campaign success rates according to preset criteria
- To distribute results
Features