In today’s highly competitive business environment, it is increasingly more challenging to acquire new customers. Consequently, companies are devoting more of their energies on getting the most out of their current customers. Of utmost concern for all companies today is effective management and maintaining corporate strategies when addressing clients, optimizing marketing and sales campaigns and minimizing the costs of these activities while maximizing their benefits and gains.
With large enterprises often having hundreds of thousands of clients, targeting marketing and sales campaigns accurately is no easy matter. Ironically, such companies frequently have, at their fingertips, huge amounts of information both about their customers and their customers’ behavior. By analyzing and efficiently using all available information companies can significantly improve the effectiveness of their marketing activities and the complete customized strategy for individual clients.
Adastra specializes in data mining client information and using this data in marketing and managing customer approach on a long-term basis. In marketing management, we offer many proven solutions that allow our customers to work even better with their customers.
- Campaign Management – Nowadays, cost-effective financial management is a top priority of most companies. Excluding mass non-targeted communication (ATL campaigns), Adastra Campaign Management makes it possible to run a number of below-the-line campaigns (BTL) targeting customer groups to whom products can be offered in an efficient manner.
- Campaign Targeting and Optimization – Campaign targeting selects the customers that will most likely purchase specific products or services, thus reducing marketing costs (cross-sell, up-sell, lifecycle, retention) by carrying out more activities with the same cost base and response rate.
- Segmentation – This practice classifies customers into groups with similar profiles allowing the company to manage customer relations more efficiently. This detailed strategy enables your organization to set your targets for each individual segment more precisely by offering specific services to specific customers resulting in better customer relations, increased customer loyalty, and increased customer value.
- Event Driven Marketing (EDM) – This means determining the correct time to contact a customer in response to changes in their banking activities. For example, responding to a customer whose account has increased significantly . The bank reacts to the transaction within 2-3 days and offers the customer investment opportunities in trust funds.