Vertical: Financial Services/Banking
Keywords: Customer Data Warehouse, Data Integration, Data Analysis
Adastra implemented an integrated, enterprise-wide DWH solution covering the data needs of five companies belonging in the ING Group Czech and Slovak Republics. The goal of the solution was to increase the effectiveness of new business development and to create a platform for the analysis of client portfolio, products and sales force management. Integration of data from five primary systems created a unified data structure enabling ING Group management. Data are integrated from financial as well as business systems ranging from client information down to a policy level all the way to call centre operational data. Unified data platform of the DWH is being used by dozens of users from marketing, finance, strategic development, call centre, customer service, etc.
- DWH solution was awarded with the prestigious “TOP Professional” award for highly professional projects in the area of Business Intelligence & Datawarehousing within the HotTop competition.
